customer profiling

Who are your customers, really?

Use data to build profiles and truly understand your customers.

Personalise your customer journey

Meet the people behind the loyalty data

Segmentation

MOVE FROM "GROUPING PEOPLE" TO "PERSONALISATION".

Group customers by how they buy, what they buy, and what they respond to.

  • Shopping signals
    recency • frequency • spend
  • Mission & Lifestyle
    stock-up shoppers • quick trippers • category loyalists
  • Sensitivity Signals
    communication channel responsiveness • promo sensitivity

Customer personas

Move from "recognising types" to "humanising the data".

Turn segments into human personas your marketing team can recognise and act on.

  • Motives & Intent
    motivations • needs • purchase triggers
  • Buying Style
    impulse vs. planned • bundle affinity • premium readiness
  • Real-World Archetypes
    routine shoppers • goal-driven buyers • deal-seekers

Lifecycle stages

Move from "seeing where they are" to "predicting their next move."

See where each customer is in their journey—and what to do next.

  • Stage signals
    new • active • loyal • lapsed
  • Stage transitions
    onboarding • repeat cycle • inactivity
  • Next best action
    nurture • reward • win-back
Why it matters
why it matters

So what? Personalise every interaction.

Use customer profiles to personalise every customer experience.

  1. Build customer profiles
    Unify loyalty and transactional data, then map customers into segments, personas, and lifecycle stages.
  2. Give them what they’ll love
    Match each profile with the right offer, product, perk, or loyalty reward.
  3. Activate and measure
    Launch campaigns or journeys on each customer’s preferred channel — then measure performance in real time.
Explore Personalisation
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engagement strategy

Stop blasting. Start orchestrating.

Having the data is only half the battle; knowing how to use it is the other. We move you beyond generic "spray and pray" campaigns by designing intelligent communication flows. We ensure every message lands on the right channel, with the right content, at the exact moment your customer is ready to act.

  1. Omnichannel Precision
    Use the right channel per customer — without guessing.
  2. Profile-led Personalisation
    Tailor content and offers using behaviour, value, and intent signals.
  3. Trigger-based Journeys
    Orchestrate always-on journeys based on lifecycle stage and actions.
Get a Strategy Blueprint
Commercial Impact
commercial impact

Make it a win-win Personal for customers. Profitable for you.

When every message matches the customer, you get higher conversions, higher spend, and less wasted budget.

Commercial Outcomes

  1. Increase customer value
    Grow basket size and repeat spend with an upsell + cross-sell strategy.
  2. Reduce churn
    Spot early warning signals and trigger win-back journeys before customers disappear.
  3. Optimise Spend
    Cut wasted discounts by focusing offers on customers most likely to convert.
Forecast Your ROI