360 customer view
Connect end to end customer data to understand each customer, personalise every touchpoint, and boost conversion through preferred channels.
Unified Customer Profile
A single profile view that brings customer identity, history, and interactions into one place.
- Contact details, loyalty ID, consent, preferred communication channel
- Purchase and loyalty history linked across POS, eCommerce, and campaigns
- Interaction history including how often they were contacted and how they responded
Preferences and Behaviour
Understand what they choose, how they shop, and what drives engagement.
- Preferred categories, brands, and typical basket patterns
- Engagement signals like opens, clicks, replies, and post-message purchases
- Behaviour patterns like variety-seeking vs consistent buying habits
Customer Segments and Personas
Apply customer segments and personas to understand and target your audiences.
- Segment customers by value, loyalty, lifecycle stage, and engagement
- Persona-style grouping based on behaviour and preferences
- Targeted audiences for journeys, offers, and personalised experiences
The 360 Customer Journey
From First Interaction to Long-Term Loyalty
Understand, measure, and optimise every stage of journey.
what you get
From insight to action to real customer communication
- Insights Data-driven segments, personas, and lifecycle signals from analytics and data science
- Decisions Who to target, what to say, when to engage
- Communication Messages, offers, banners, journeys, campaigns
Understand the customer. Decide what to do next. Communicate it clearly.