surveys & feedback

Customer voice

Combine survey answers and purchase behaviour to uncover real preferences and reach customers on their preferred channel.

Free survey assessment

The Scientific Survey Flow: A Smarter Feedback Process

1. DISCOVER

Target the right audience at the right moment

2. DESIGN

Create focused surveys that match the decision you want to make

3. COLLECT

Capture responses across your communication channels

4. UNDERSTAND

Turn answers into clear signals, preferences, and intent

5. ACT

Use insights to personalise journeys, messages, and actions

Capture the customer voice in minutes

Target audience

Target audience

Send the right survey to the right customer at the right moment.

  • Audience rules: new customers, repeat buyers, VIP, churn-risk
  • Trigger moments: after purchase, after visit, after support
  • Consent and opt-outs respected by default
  • Dynamic audience selection based on behaviour and past responses
Survey types

Survey types

Choose the survey that matches the decision you want to make.

  • NPS: loyalty and likelihood to recommend
  • Preference: interests, brands, frequency, channel choice
  • Experience: satisfaction with service, delivery, or in-store visit
  • AI-assisted follow-up questions when clarity is needed
design and data collection

Design and data collection

Keep it short, structured, and easy to answer anywhere.

  • Survey design: 1–3 questions, clear options, fast completion
  • Methodology: consistent questions, tagged answers, comparable results
  • Execution: delivered via your communication channels and stored to the customer profile
  • Smart logic and AI-assisted structure to improve completion and answer quality

Live feedback, handled instantly

See it. Understand it. Act on it — while the customer is still there.

capture

Instant customer signals

Collect feedback the moment it happens — ratings, comments, or video responses.

  • Star ratings
  • Short text or video
  • One question at a time
clarify

Smart follow-ups

When feedback is unclear (or negative), ask one more question automatically.

  • Auto follow-up question
  • capture the "why" behind the score
  • No manual chasing
act

Instant actions & alerts

Low scores trigger actions — not just reports — so you can respond fast.

  • Alert staff on low ratings
  • Send “We’re on it” message
  • Tag & route for follow-up

From Insight to Action

From Insight to action

This is where data science, customer experience, feedback, and communication come together.

Activate Hyper-personalisation